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Whitesnake Frontiers Records
Whitesnake: Forevermore
Whitesnake Forevermore album new music review

Whitesnake: Forevermore

Melodic Hard/Blues Rock
4.5/5.0

Frontiers Records
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by Craig Hartranft,  03.14.2011

Forevermore is pure Coverdale/Whitesnake. Give the opener Steal You Heart Away a minute, less than that, and you will hear that blues rich melodic hard rock that has made the principal (Coverdale) and Whitesnake's many incarnations, over 30 years, so very famous. To the vocalist: Coverdale sounds as good as ever, having recovered from a vocal injury he suffered while touring with Judas Priest on the British Steel Anniversary Tour in 2009.

The plain version of Forevermore offers 13 tracks, clocking at over an hour. Call this ambitious or indulgent, Coverdale and company give you your money's worth. With few exceptions this is solid Whitesnake. I can't say there are songs as grand and bombastic as those from the famous 1987 self-titled album of the 'hair metal' era. But, with the blues-based formula, this is one impressive and hard rocking album. Coverdale and crew put extra effort into this one.

For the blues rich hard rock numbers look to the aforementioned opener Steal Your Heart Away, All Out of Luck, and the definitive Whipping Boy Blues. For straight up 'rockin' hard rock (with a sometime touch of that blues thing), I Need You (Shine a Light), Love and Treat Me Right, and the kick ass My Evil Ways deliver the best. Forevermore is not lacking for ballads. Sentimentality and emotion reign on One of These Days, Easier Said than Done, and Fare Thee Well. The latter song could be valed message signaling another Coverdale hiatus from the music industry. The title track concludes the album with an epic arrangement surrounding Coverdale's excellent vocals.

As much as I dig most anything from Coverdale/Whitesnake, some songs had me scratching my head in question. For instance, Dogs in the Street, which has a certain hard rock edge, seemed to muffle, nearly negate, Coverdale's vocals. Also, I'm not sure why Love Will Set You Free was picked as a free Internet download (and first single?). It's a better than average song built mostly around the hook in the chorus. To its credit, it does have a certain 'pop' radio friendly accessibility. My choice would have been different: either Steal Your Heart Away or My Evil Ways for hard rock or Easier Said than Done for something more subtle. But that's my opinion, and probably a good reason my chosen career is not marketing!

In conclusion, Whitesnake's Forevermore is classic Whitesnake. Period. Principal player and vocalist David Coverdale stays true to his roots, history and, frankly, what he knows best. Some say familiarity breeds contempt. In the case of Coverdale/Whitesnake pursuing what you love means delivering what's best. Forevermore is well recommended!




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In Short

Whitesnake's Forevermore is classic Whitesnake. Period. Principal player and vocalist David Coverdale stays true to his roots, history and, frankly, what he knows best. Some say familiarity breed contempt. In the case of Coverdale/Whitesnake pursuing what you love means delivering what's best. Forevermore is well recommended!

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