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Melvoy: Midnight Make Up (EP)

Alternative/Punk/Pop Rock

2.5/5.0

Independent/Unsigned
Website Facebook
by Craig Hartranft,  10.10.2011

San Francisco Bay Area Melvoy calls their tunes 'sex rock.' Or more clearly, 'sex rock swag pop dance party non stop' music. Interested?

Is their Midnight Make Up EP, a background, or a soundtrack, by which to have sex? Or is it intended to get you into the mood to have sex? I love sex as much as the next red-blooded American male (my wife would agree), but Midnight Make Up didn't do a damn thing for my libido.

Then performing in their underwear, as a video on their MySpace displays, is enough to give any man erectile dysfunction, and Viagrea will not help their 'sex rock'. Perhaps this is suspicious case of truth in advertising. Certainly, the band believes their own description or, at the very least, their own press. But should we care or not?

Midnight Make Up is basically alternative rock with a touch of punk and power pop. Excepting the clever (or goofy?) flamenco intoned feeling of Dirty Girl, there's not much to be enthusiastic about here. This EP is easy to dismiss, even with its latent ingenuity. The self-promotion of Oh Melvoy smacks of a condescending attitude towards its listeners. Touch Yourself attempts some erotic titillation, but sounds contrived and corny. Sex rock? I don' think so.

Probably, the best thing about Melvoy is that these songs or, better, the band may sound terrific live. Even then, with a good buzz on, whether by cheap beer or a glossy cocktail, you're still likely to shrug your shoulders.

Nevertheless, I'm sure alt rock scarf-wearing hipsters, drinking on the cheap, will drool over Melvoy's Midnight Make Up, and rightly so. But their self-promoting pretentious attitude silences whatever creativity that exists within.

Note: All Amazon advertising in this review first benefits the artist, then Craig Hartranft also receives a residual. Click, and thanks for your support.

I'm sure alt rock scarf-wearing hipsters, drinking on the cheap, will drool over Melvoy's Midnight Make Up, and rightly so. But their self-promoting pretentious attitude silences whatever creativity that exists within.

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