The Slam was founded by Canadian raised lead singer and guitarist Serge Simic with the purpose of revitalizing classic hard rock. Signed to Italy's Scarlet Records for their debut Hit It!, Simic and company hope to channel the riffs and rock of their heroes such as Kiss, AC/DC, Aerosmith, Led Zeppelin, and The Stones. One spin of Hit It! tells you that The Slam's roots run deep and they are on the right road.
The opener Wild Ride brings a steady pace and a heavier rock groove, but let's you know that The Slam is all sweat and swagger. Next, on Little Angel, they recruit veteran singer Glenn Hughes (aka the Voice of Rock) for lead vocals. That's a strong endorsement for their sound, and the song delivers solid rock with a blues edge. Hit It! goes from strength to strength on the next three tracks. The pace accelerates, and the groove gets your toe tapping on Bad Blood.
But, Tears in the Rain and Kisser are even better. The acoustic guitar driven Tears in the Rain offers a tasty up tempo, less edgy, melodic rock. Kisser is pure infectious rock, filled with Kiss lyrical double entendres and catchy riffs.
90-50-91-Love through Mr. Rock N Rolla provide a 'class' in classic rock for all the youngsters, and veterans, looking for a few lessons. Push On and Saddle the Moon offer big catchy riffs in a heavier motif. Some of Simic's most ripping guitar work come with Saddle the Moon and Mr. Rock N Rolla.
Needless to say, those listeners and players who suckled themselves on grunge, post-grunge, and much modern rock will likely not get any of this unless, of course, they borrow their father's records. And they probably won't get the fine closing number Hooked on Rock N Roll. The song offesr southern blues rock through vocals and acoustic guitar over minimal bass and drums. The only thing that would have made this better would have been some harmonica. Again, The Slam displays both their roots and skills. This is fine stuff.
With little doubt, The Slam's Hit It! is an inspired platter of entertaining classic melodic hard rock. Get it!